Snacking is often a guilty pleasure, so CVS's new 'Snacks that Give Back' campaign is designed to help consumers feel a little better about themselves when it comes time to indulge. The campaign, which has rolled out in over 2,500 CVS retail locations, features different snacks that include charitable donations along with their purchases, including Honest Tea iced tea, Vita Coco coconut water, and Endangered Species chocolate.
Snacks that Give Back isn't a one-off for the massive pharmacy. Rather the campaign is the first of many 'trend zones' that CVS is planning to unveil over the course of the next few months. Trend zones are separated areas in CVS locations that are dedicated to a given theme — and it should be considered a positive development that the first such zone will be centered around a worthy cause.
Charitable Snack Zones
CVS's 'Snacks That Give Back' All Provide Donations for Charities
Trend Themes
1. Charitable Snack Zones - Opportunity to create more campaigns and trend zones that combine indulgence with philanthropy.
Industry Implications
1. Retail - Potential for other retailers to adopt similar campaigns that offer snacks with charitable donations.
2. Food and Beverage - Opportunity to introduce more snack options that give back to charities.
3. Marketing and Advertising - Possibility of collaborating with brands to create more cause-centric campaigns that promote giving back through snacks.