Over the past few years, a number of fresh and inventive snacks for alcohol have been launched, offering much more than pretzels, nuts and other kinds of classic pub fare. To enhance the way people experience its Cuvée Rosé champagne, Laurent-Perrier teamed up with Made For Drink to create a limited-edition plant-based bar snack.
The elevated alcohol and chips pairing matches Laurent-Perrier Cuvée Rosé with lotus root chips with "shichimi togarashi-style spices" that accentuate the berry notes of the champagne. Additionally, the crisps feature other unexpected ingredients like ginger, chili, seaweed and poppy seeds, which play up the fact that Cuvée Rosé is known to pair exceptionally well with Asian cuisine.
To emphasize Laurent-Perrier’s passion for sustainability, the collaboration resulted in the creation of plant-based snack packaging that’s fully biodegradable and compostable.
Rosé-Specific Snacks
The Cuvée Rosé is Enhanced with Made For Drink's Snacks for Alcohol
Trend Themes
1. Fresh and Inventive Snacks - Opportunity for creating unique and innovative snacks to pair with various alcoholic beverages.
2. Enhanced Alcohol and Snack Pairings - Opportunity to explore and create new flavor profiles by combining alcohol with unconventional snack ingredients.
3. Sustainable Packaging Solutions - Opportunity to develop eco-friendly packaging options for snacks and other food products.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Collaborate with snack manufacturers to create specialized snacks that complement different types of alcoholic beverages.
2. Snack Food - Disruptive innovation opportunity: Invest in research and development to create innovative and unconventional snacks that enhance the consumer's experience with both alcohol and food.
3. Packaging - Disruptive innovation opportunity: Develop sustainable and biodegradable packaging solutions to meet the growing demand for eco-friendly options in the food and beverage industry.