Jet-Puffed is introducing a new line of snacking marshmallows packaged in standing resealable pouches to support everyday snacking. The Jet-Puffed regular, mini and strawberry-flavored marshmallows help to make snacking occasions more convenient and prevent marshmallows from going stale. The berry-flavored variety, in particular, is a standout, thanks to the colorful swirls that appear on the Strawberry Joy marshmallow treats.
Allison Kelly, associate director at Kraft Heinz, says that the product and resealable packaging helps to "answering a consumer desire for more snackable marshmallows," all the while helping to keep the marshmallows easy to store, soft and fluffy.
While marshmallows are often purchased for eating around the campfire or stirred into a cup of hot chocolate, these packaging designs help to support other occasions.
Resealable Snacking Marshmallows
Jet-Puffed's Snack-Size Marshmallows Stay Soft and Fluffy
Trend Themes
1. Resealable Snacking Packaging - Opportunity to innovate packaging design to support everyday snacking needs.
2. Flavored Marshmallows - Potential to introduce unique and innovative flavors for snacking occasions.
3. Convenience Snacking - Creating functional snacking products that satisfy consumer desire for on-the-go options.
Industry Implications
1. Food Packaging Industry - Opportunity to create functional and convenient packaging options for snackable food products.
2. Confectionery Industry - Potential to create new flavors and innovative products for snacking occasions.
3. Convenience Store Industry - Opportunity to offer a wider range of snacking options that can be easily consumed on-the-go.