For the back to school season, Frito-Lay is launching a Snackable Notes program that features product packaging with a white space for parents to leave kids special messages and drawings to be sent to school with.
While the end of summer and start of fall can be a time that makes students both excited and anxious, many parents also struggle with sending their kids back to school after spending so much time with them over the break. Parents will now be able to look for specially marked Frito-Lay Variety Packs, which will include these white spaces where notes of encouragement can be left on Lay's potato chips, Doritos, Cheetos, Rold Gold pretzels, Smartfood popcorn and SunChips.
As part of this initiative, Frito-Lay is asking consumers to submit their Snackable Notes online for their chance to win a $1,000 weekly prize. Soon, Frito-Lay will also be launching an Amazon Alexa skill to inspire parents' Snackable Notes.
Heartfelt Snack Bags
Frito-Lay's Packages Have a Space for Special 'Snackable Notes' & Doodles
Trend Themes
1. Personalized Packaging - The trend of personalized packaging allows brands to create a more meaningful and memorable experience for consumers.
2. Parent-child Connection - Brands are tapping into the desire for parent-child connection by providing platforms for meaningful communication and emotional support.
3. Promotional Contests - Promotional contests encourage consumer engagement and provide opportunities for brands to collect data and drive sales.
Industry Implications
1. Food Packaging - The food packaging industry can leverage personalized packaging trends to create unique and memorable experiences for consumers.
2. CPG Industry - The Consumer Packaged Goods (CPG) industry can tap into the emotional connection between parents and children to create innovative products and marketing campaigns.
3. Digital Marketing - Digital marketing agencies can help brands leverage promotional contests through online platforms and social media to engage customers and generate brand awareness.