Taking inspiration from the 'Bring Back a Brand' campaign that ran in The Sun newspaper, the Illumination agency was tasked with designing a new snack pouch packaging for a classic British snack from the 80s.
The snack food packaging was developed for Burton's Fish 'n' Chips as a fresh take on the old snack, appealing to new consumers as well as those who remember it from its first time around. The finished design works in elements from the original product from the 1980s, as well as things that would appeal to modern consumers like a variety of quirky fish-related puns. As a result of the redesign, Burton's Fish 'n' Chips snacks achieved over £2 million in sales during just the first three months of its launch.
Newspaper Snack Packaging
Burton's Snack Pouch Packaging is Styled Like a Fresh News Delivery
Trend Themes
1. Retro Brand Revivals - Opportunity for companies to reintroduce classic products to appeal to nostalgia-driven consumers.
2. Creative Packaging Design - Companies can differentiate their products and attract attention by creating unique and visually appealing packaging designs.
3. Nostalgia Marketing - Tapping into consumers' nostalgia can be a powerful strategy for building brand loyalty and driving sales.
Industry Implications
1. Snack Food Industry - Innovative snack packaging can create a competitive advantage and attract new customers in a crowded market.
2. Marketing and Advertising Industry - Developing creative campaigns that leverage nostalgia can help companies connect with their target audience and drive sales.
3. Packaging Design Industry - There is a growing demand for unique and eye-catching packaging designs that can make products stand out on store shelves.