For National Smoothie Day on June 21st, Vitamix announced its first-ever Smoothie of the Year. The 2022 iteration of this blended beverage was crafted to show off the best features of the premium blender brand using seasonal, functional and accessible ingredients.
The 2022 Smoothie of the Year is an Almond Yogurt, Peach and Banana Smoothie blend that's packed with flavor and nutritional benefits from ingredients like turmeric and ginger. This smoothie taps into research that supports the fact that consumers are "for even more complexity, diversity, nutrition and functionality from 'simple' fruit smoothies." While ingredients like peaches and bananas are high in fiber and probiotics, the blend boasts 11 grams of protein and plenty more functional benefits. Fueled by anti-inflammatory and antioxidant-rich ingredients, the ingredients in the smoothie support digestion and cardiovascular health.
Functional Fruit Smoothies
Vitamix's Smoothie of the Year Has Accessible Seasonal Ingredients
Trend Themes
1. Functional Smoothies - The popularity of functional ingredients in smoothies presents an opportunity to create new unique blends with health benefits.
2. Seasonal Ingredients - Incorporating seasonal ingredients into smoothies offers a way to provide unique and exclusive flavors while promoting sustainability.
3. Premium Blenders - The emergence of premium blender brands like Vitamix opens up opportunities for innovative product offerings and exploration of different textures for blended beverages.
Industry Implications
1. Food and Beverage - Functional smoothies have potential to be adopted in the food and beverage industry, providing healthier options for consumers.
2. Kitchen Appliances - The increasing popularity of premium blender brands like Vitamix present opportunities to explore new functionalities and features in kitchen appliances.
3. Health and Wellness - The functional and nutritional benefits of smoothies create opportunities for business professionals to develop products and services that cater to the health and wellness industry.