The Shake Shack SmokeShack Kits have been announced by the brand as a new ready-to-prepare meal option for consumers who want to enjoy a delicious meal from the comfort of home. The kit includes enough ingredients to make eight or 16 burgers and comes with step-by-step instructions to guide amateur chefs along as they prepare the meals from home. The kits come with 100% hormone and antibiotic-free Angus beef from Pat LaFrieda along with Niman Ranch applewood-smoked bacon, classic American cheese, chopped cherry peppers, non-GMO Martin's Potato Rolls and secret ShackSauce.
The limited-edition Shake Shack SmokeShack Kits are priced at $59 for the eight pack and $109 for the 16 pack, and can be ordered directly through Goldbelly to be shipped straight to your doorstep.
Limited-Edition DIY Burger Kits
The Shake Shack SmokeShack Kits are Ready-to-Prepare
Trend Themes
1. DIY Meal Kits - Opportunity for meal delivery services to offer DIY kits that allow consumers to recreate their favorite restaurant meals at home.
2. Comfort Food at Home - Opportunity for restaurants and food brands to create ready-to-prepare meal kits that bring the convenience and comfort of restaurant-quality meals to consumers' homes.
3. Premium Ingredients for Home Cooking - Opportunity for grocery stores and gourmet food suppliers to offer premium ingredient kits that allow consumers to cook with high-quality ingredients at home.
Industry Implications
1. Meal Delivery Services - Disruptive innovation opportunity for meal delivery services to partner with popular restaurants and offer ready-to-prepare meal kits as an additional service.
2. Restaurant Industry - Disruptive innovation opportunity for restaurants to expand their business models by offering ready-to-prepare meal kits that can be enjoyed at home.
3. Grocery Industry - Disruptive innovation opportunity for grocery stores to create premium ingredient kits that cater to consumers looking for high-quality cooking experiences at home.