The design team at 'Gamut Creative' were able to produce a masculine packaging concept for the 'Smokai' company's flavored meat-smoking woodchips.
This unique product required a bold packaging to represent the brand, attract consumers and boasts the vast variety of flavors. The design team used a masculine black package with smaller brightly colored labels to highlight different flavors. Black is not traditionally used in the edible packing industry, which allows these woodchips to stand out among competitors.
Additionally, the bursts of color ensure that each consumer can easily distinguish which flavor is best for their meat. Smokai creates a variety of meat-smoking woodchips to suit different cuts and species, which is easily distinguished by the labels, animal images and legible typography used on each package.
Flavored Meat-Smoking Woodchips
The 'Smokai' Meat-Smoking Woodchips Boats a Masculine Brand Image
Trend Themes
1. Masculine Packaging - There is an opportunity for companies to utilize masculine packaging concepts to effectively represent their brand and attract consumers.
2. Bold Package Design - Bold package designs can help products stand out in the edible packaging industry and make them more appealing to consumers.
3. Color-coded Labeling - Color-coded labeling can help consumers easily distinguish between different flavors or variants of a product.
Industry Implications
1. Food Packaging - The food packaging industry can take advantage of masculine packaging concepts and bold designs to differentiate their products and attract consumers.
2. Woodchip Manufacturing - Woodchip manufacturing companies can explore color-coded labeling systems to make it easier for consumers to identify and choose products that suit their needs.
3. Smoking Accessories - Smoking accessory companies can adopt bold package designs and color-coded labeling to enhance the visual appeal of their products and make them more appealing to consumers.