Usage-Reducing Phone Apps

'Moment 3.0' Tracks Usage to Help Curtail Smartphone Addictions

Smartphone addictions are real problems that, paradoxically, can be helped by adding another app. 'Moment 3.0', the newest version of the phone-tracking software, is an iOS app that monitors its users' iPhone and iPad, keeping tabs on daily usage. Unlike most apps on the market, Moment's goal is to get its users to check it -- as well as everything else on their smart devices -- less, not more.

As Moment sees it, the biggest issue with smartphone addictions is screen time. When Moment users surpass the daily limit that they set for themselves, the app sends repeated notifications that block the screen and remind users to put the phone down for the day.

Some aspects of smartphone usage are benign, like listening to music or making an actual phone call, so Moment will not include those usages in its read-out.
Trend Themes
1. Usage-reducing Apps - The trend of app-based solutions to smartphone addiction offers disruptive innovation opportunities for companies to provide personalized and effective ways for users to cut down their screen time.
2. Behavior Tracking Software - The trend of software solutions that track user behavior offers disruptive innovation opportunities for companies to utilize data analytics and provide personalized and effective ways for users to manage their screen time.
3. Digital Wellness - The trend of digital wellness promotes the importance of healthy tech habits and offers disruptive innovation opportunities for companies to incorporate features that support users' wellbeing, such as meditation, breathing exercises, and screen time management.
Industry Implications
1. Mobile Devices - The industry of mobile devices has opportunities to incorporate pre-loaded usage-reducing apps and behavioral tracking software that helps users balance their tech usage and promotes positive digital wellness.
2. App Development - The app development industry has opportunities to create personalized, engaging and effective solutions for users to manage their screen time and promote digital wellness.
3. Employee Productivity - The industry of employee productivity has opportunities to incorporate digital wellness and usage-reducing apps in the workplace to help employees manage their tech usage and improve work-life balance.

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