Google and Adidas recently created a smart insole that could be integrated into ‘FIFA Mobile,’ and the insoles are named ‘Adidas GMR.’ The smart insole would be able to use Google Jacquard to track movements and quantify the users kicks and ball control. Following the kick and ball control measurements, the user's skills could then be integrated into the soccer game, to improve the user's Ultimate Team in the game.
No pricing information has been released yet by either company, and an official announcement is scheduled for March 10th. Overall the insole could be popular as it allows fans of the Soccer game to play in real lice, and it promotes physical activity in gamers.
Game-Integrated Shoe Insoles
Google and Adidas Created a Smart Insole to Work with 'FIFA Mobile'
Trend Themes
1. Smart Insole Integration - The integration of smart insoles into video gaming can create disruptive opportunities for quantifying movement, promoting physical activity, and enhancing skill development.
2. Sport-tech Convergence - The convergence of sports and technology can disrupt traditional industry boundaries, creating new opportunities for companies to develop innovative products that cater to evolving consumer demands.
3. Gamification of Fitness - Gamification of fitness activities can provide a novel and exciting way to incentivize consumers to increase their physical activity levels while enjoying a personalized user experience.
Industry Implications
1. Sports Technology - The sports technology industry can benefit from creating wearable gadgets that integrate into popular video games to help users improve their skills while promoting physical activity.
2. Video Game Development - Video game development companies can leverage the integration of smart insoles to create more immersive, interactive, and personalized experiences for consumers, increasing user engagement and driving sales.
3. Fitness Wearables - Companies that develop fitness wearables can tap into the gamification trend by creating products that track real-world activity data and convert it into personalized game experiences, promoting physical activity while providing novel and engaging user experiences.