Multi-Color Corporation and Talkin’ Things came together as the first IoT packaging platform providers to combine Augmented Reality and NFC technology in a smart beer label for an enhanced consumer experience.
The smart packaging for Black Beer boasts AR facial recognition and the ability to respond appropriately to the detected emotions. As the label prominently features a skull, the label becomes animated and starts a tailored dialogue through the screen of a mobile device.
After drawing consumers in with its entertaining augmented reality label experience, the packaging solution has the potential to elevate the end user experience. For instance, the NFC label on the bottle's neck works as a proof-of-purchase solution, but also a customized tool for communicating with consumers—this smart packaging technology recognizes when the product has been opened and provides a different message to consumers who are ready to enjoy the product.
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
Trend Themes
1. Augmented Reality Packaging - The combination of augmented reality and NFC technology in smart beer labels provides an enhanced consumer experience and opens up opportunities for interactive packaging solutions.
2. Emotion-responsive Labels - The use of AR facial recognition technology in beer labels allows for tailored interactions based on the consumer's detected emotions, creating a more personalized and engaging experience.
3. Smart Packaging Technology - The integration of NFC labels and customized messaging in beer packaging not only enhances the end user experience but also offers disruptive innovation opportunities for other consumer goods industries.
Industry Implications
1. Beverage Packaging - The application of augmented reality and NFC technology in the beer industry showcases potential opportunities for disruptive packaging solutions within the beverage sector.
2. Advertising and Marketing - Emotion-responsive labels present new avenues for interactive advertising and marketing campaigns, bringing a unique and personalized element to consumer engagement.
3. Consumer Electronics - The integration of AR technology with smart packaging paves the way for further advancements in consumer electronics, such as interactive product packaging and customized messaging capabilities.