The creative London-based branding agency 'Underscore' designed and crafted the packaging for a new spirit called 'Slingbsy Artisan Gin.' This newly launched product is an extension of the Spirit of Harrogate gin brand.
The Slingsby Artisan Gin is a labeled with crest-like logo displaying the brand's name with two dark orange British flags proudly erected on either side. To emphasize the crested logo, the imagery above the name features a half shield shape made with an embroidered lace-like design. The gin is contained in a rectangular-shaped bottle that features a slightly transparent blue hue. Using bold white lettering to complement the blues and oranges, it provides the brand with high-class elegance and sophistication.
This divine addition at the gin market is now available in retailers and has already been named Gin of the Month by the Craft Gin Club.
Lace-Like Gin Packaging
The 'Slingsby Artisan Gin' Uses Delicate Embroidery-Mimicking Labels
Trend Themes
1. Embroidery-mimicking Labels - Opportunity for brands to incorporate intricate embroidery-like designs into product packaging, creating a unique and visually appealing aesthetic.
2. Transparent Bottle Design - Potential for transparent bottle designs to convey a sense of elegance and sophistication, enhancing the overall visual appeal of the product.
3. Craft Gin Market - Growing market for craft gin brands, offering opportunities for new and innovative products that cater to the evolving tastes and preferences of consumers.
Industry Implications
1. Packaging Design - Disruptive innovation opportunity for packaging design companies to create intricate and visually stunning labels that mimic embroidery.
2. Beverage Industry - Opportunity for beverage companies, particularly in the gin market, to explore transparent bottle designs as a way to differentiate their products and appeal to the target audience.
3. Craft Alcohol Manufacturing - Emerging trend of the craft alcohol market presents an opportunity for entrepreneurs and startups to enter the industry with unique and artisanal gin offerings.