Although the men's grooming category is now expanding with many more options of skincare for men, brands are marketing to men in different ways than personal care products are targeted at women. A great example of this is the new Vaseline Spray & Go Moisturizer.
Rather than coming in a tube or a tub, these products from Vaseline are packaged in a way that's reminiscent of sunscreen spray bottles. Considering that many men can't be bothered with the time it takes to apply lotion and wait for it to be absorbed, this was a clever way to ensure that application is quick and easy.
As well as leaving skin feeling instantly moisturized, the formula is also able to penetrate three layers of skin, from the top layer to the core and beyond.
Spray Moisturizer Bottles
Vaseline Spray & Go Moisturizer Smartly Addresses Skincare for Men
Trend Themes
1. Spray Moisturizer Bottles for Men - Opportunity for skincare brands to create spray moisturizer products specifically for men's needs and preferences.
2. Innovative Packaging for Personal Care Products - Brands can leverage unique and convenient packaging to differentiate their personal care products in the market.
3. Multi-layer Skin Penetrating Formulas - There is potential for skincare brands to develop formulas that can penetrate multiple layers of skin for deeper hydration and nourishment.
Industry Implications
1. Personal Care - The personal care industry can explore innovative packaging and product formulations to cater to consumer convenience and needs.
2. Skincare - Skincare industry can create spray moisturizer products to address the unique preferences and usage patterns of male consumers.
3. Grooming - By introducing spray moisturizer bottles for men, grooming brands can effectively cater to male consumers who prioritize convenience and practicality in their personal care routines.