Naturopathica creates a wide range of holistic beauty products for consumers with a range of different skin issues—and it is now helping people find the best solutions possible by spelling out different Skin Personality types.
Although consumers have learned to look for labels such as "dry," "oily" or "sensitive" on product packaging to fit their needs, Naturopathica's Skin Personality types introduce new terms: Adaptive, Stress Reactive, Hormone Reactive and Mature.
In its mission to approach beauty and health from a holistic perspective, Naturopathica also suggests a "Holistic Skin Rx" routine for each Skin Personality to follow. The Holistic Skin Rx does recommend specific Naturopathica products, but as holistic care goes well above and beyond incorporating a single product into one's daily routine, Naturopathica also suggests beneficial foods, herbs, aromatherapy and topical treatments.
Holistic Skincare Regimens
Naturopathica's Skin Personality Types Suggest a 'Holistic Skin Rx'
Trend Themes
1. Holistic Skincare Regimens - Naturopathica's approach to personalized skincare based on Skin Personality types presents an opportunity for the beauty industry to create customized skincare solutions.
2. Personalized Skincare - The use of Skin Personality types to prescribe personalized skincare routines creates opportunities for the personal care industry to innovate products and services that cater to individual needs.
3. Holistic Wellness - Naturopathica's holistic approach to beauty and incorporating food, herbs and aromatherapy into skincare routines presents opportunities for the wellness industry to expand into the beauty segment.
Industry Implications
1. Beauty - The use of Skin Personality types to prescribe personalized skincare routines presents an opportunity for the personal care industry to innovate products and services that cater to individual needs.
2. Personal Care - Naturopathica's approach to personalized skincare based on Skin Personality types presents an opportunity for the beauty industry to create customized skincare solutions.
3. Wellness - Naturopathica's holistic approach to beauty and incorporating food, herbs and aromatherapy into skincare routines presents an opportunity for the wellness industry to expand into the beauty segment.