Personal care products are often quite clinical and cold, so the Aquatadeus skin care line aims to change this with a personable branding design.
The branding for Aquatadeus is the design work of Moodley Brand Identity and Britta Fuchs, and focuses on handwritten messages that are emblazoned on each of the individual products. This makes them lighthearted, carefree and more like the product is a friend over a simple personal care product to establish a relationship.
The Aquatadeus skin care line takes an optimistic approach to caring for one's skin and aims to make self-confidence one of the unspoken ingredients in the branding endeavor. This creates an emotional connection with the consumer to establish trust in the product.
Optimistic Skin Care Branding
The Aquatadeus Skin Care Line is Friendly and Effective
Trend Themes
1. Emotional Branding - Creating personal connections with consumers through handwritten messages and optimistic branding creates opportunities for emotional branding strategies.
2. Personalized Care Products - Designing care products that are more personable and friendly can disrupt the clinical and cold nature of the personal care industry, offering opportunities for personalized care products.
3. Relationship Building in Branding - Focusing on creating a relationship with consumers through the branding design can disrupt traditional branding strategies and open up opportunities for building strong relationships with customers.
Industry Implications
1. Personal Care Products - The personal care industry can benefit from incorporating more personable and friendly branding to create emotional connections with consumers.
2. Brand Design and Identity - Elevating brand designs to be more lighthearted and carefree can disrupt traditional brand design practices and offer opportunities for innovative brand design and identity services.
3. Beauty and Skincare Industry - In the beauty and skincare industry, the incorporation of emotional branding and optimistic approaches can create disruptive innovation opportunities by establishing trust and emotional connections with consumers.