Masked by flavors like Sea Salt, Aged Cheddar and Huckory BBQ, you'd hardly know that Chrips by Six Foods' is a snack that incorporates insects. The crisps are made from a blend of beans, rice and cricket flour, making them extremely rich in iron, calcium, vitamins and more. In comparison to a regular bag of potato chips, it's estimated that Chirps have about three times the protein, with half of the fat.
As a non-animal source of protein, insects are less likely to transmit diseases to those who consume them because they are of such distant relations to humans. Since many consumers in the west are apprehensive about including insects in their diets, the branding of this product does a great deal to make Chirps seem full of flavor and appealing.
Cricket-Based Crisps
Six Foods' 'Chirps' are Made from Beans, Rice and Cricket Flour
Trend Themes
1. Edible Insects - Insects as a source of protein in snacks and other food products.
2. Alternative Proteins - Using non-traditional sources for protein in food products.
3. Healthy Snacking - Creating snacks that provide nutritional benefits beyond traditional snack products.
Industry Implications
1. Food and Beverage - Opportunities for companies to capitalize on the growing trend of alternative proteins in snack and food products.
2. Agriculture - Opportunities for farmers to invest in insect farming for use as a protein source in food products.
3. Marketing and Advertising - Opportunities for companies to develop creative marketing strategies to position insect-based snacks as healthy and appealing to consumers.