With National Coffee Day just around the corner, coffee brand Starbucks launched a new Siren's Blend that helps to support the women in the coffee industry.
Starbucks is already a leader when it comes to investing in women and ensuring equality between the genders, but its new coffee blend pays tribute to the women who shape the coffee -- women responsible for sourcing, roasting, and blending the beans. In addition, the Siren's Blend bag itself was designed by women.
Siren's Blend is a bright medium roast that boasts hints of chocolate, citrus, and juice. The blend is from East Africa and Latin America -- regions that Starbucks works to elevate women's leadership and maintain responsible farming practices.
Women-Honoring Coffee Blends
Starbucks Debuts the New Siren's Blend in Honor of Women
Trend Themes
1. Women Empowerment in Coffee Industry - Creating opportunities for women in sourcing, roasting, and blending coffee beans can lead to a more diverse and inclusive coffee industry.
2. Ethically Sourced Coffee Blends - Highlighting the importance of responsible farming practices and promoting sustainable sourcing can disrupt the coffee industry and attract socially conscious consumers.
3. Collaborative Design in Packaging - Involving women in the design and creation of product packaging can lead to innovative and inclusive packaging solutions that resonate with a diverse customer base.
Industry Implications
1. Coffee Industry - By investing in women and promoting equality, the coffee industry has the opportunity to enhance its reputation, attract new customers, and foster innovation.
2. Women's Empowerment Organizations - Partnering with organizations focused on women's empowerment and supporting their initiatives can create a positive impact in both the coffee industry and the broader community.
3. Design Industry - Collaborating with diverse designers and incorporating inclusive design principles can revolutionize product packaging and appeal to a wider audience.