Heading to the cinema used to mean shelling out ample money to see a single feature, but Sinemia has resolved to change this with a new low-cost monthly subscription service. Subscribers can choose between four different packages that will offer between one and three tickets starting at just $4.99 per month, which will come as welcome news to those looking to make heading to the cinema a more frequent affair.
While competitor MoviePass offers subscribers the ability to see up to one movie per day each month, this approach wasn't chosen by Sinemia given that many consumers don't go to the cinema that often to further maximize cost-effectiveness. Speaking on this, CEO Rifat Oguz was quoted as saying, "Not everyone really needs an unlimited moviegoing experience. The average in the U.S. is four movies per year."
Thrifty Movie Ticket Subscriptions
'Sinemia' Has Introduced a Low-Cost Plan for Seeing Movies
Trend Themes
1. Thrifty Movie Ticket Subscriptions - Movie theaters can disrupt the traditional movie ticket pricing by introducing subscription plans that make cinema entertainment more accessible.
2. Low-cost Monthly Subscription Service for Movies - Subscription services can be expanded to other entertainment mediums like sports, concerts, and other events, providing affordability and convenience to consumers.
3. Limited Subscription Plans - Providing limited subscription plans can be an effective strategy for businesses to cater to cost-conscious consumers who don't require an unlimited experience.
Industry Implications
1. Movie Theaters - Movie theaters can benefit from a subscription-based model for ticket pricing as it can increase the frequency of moviegoers at the cinema.
2. Streaming Platforms - Streaming platforms can partner with subscription services to introduce a bundled offer that allows consumers to watch TV shows, movies, and attend events at discounted prices.
3. Entertainment Events and Sports - Entertainment event and sports companies can introduce subscription models that enable consumers to attend events and games at a low-priced monthly subscription, increasing accessibility to a broad range demographic.