Big Storm Brewing Company, a Florida-based brewery that has been operating for a decade, is releasing a brand new signature beer that aims to celebrate the music and spirit of country music star Craig Campbell.
The 'C.C. Cold Beer' takes the form of a wonderfully slick pilsner that is designed to be accessible and easy to enjoy for beer lovers of all stripes.
Like many special-edition products, this signature beer has a hilarious story behind it. The collaboration began as a result of Big Storm's official Instagram page making a comment on Craig Campbell's page in response to an acoustic performance of his popular song, 'All My Friends Drink Beer.' The exchange ultimately resulted in an official partnership, which speaks to the importance of witty social media engagement to creating new audiences for brands.
Country Singer-Commemorating Pilsners
This Signature Beer Celebrates Craig Campbell's Music
Trend Themes
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3. Accessible Pilsners - Opportunity for breweries to create simple, easy-to-enjoy pilsners that appeal to a wide range of beer drinkers, including those who may be new to craft beer.
Industry Implications
1. Alcohol - Opportunity within the alcohol industry for breweries to create unique products that target specific niche audiences and create new fans through social media engagement.
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