Sick of the Kardashians? You certainly aren't the only one. In fact, a quick Google search of the very phrase "sick of the Kardashians" yields over one million search results. But what are the disgruntled, Kardashian-weary members of the population to do -- especially when it seems like the family is out for world domination? Introducing #KardBlock, an app designed to remove anything Kardashian-related from your online feed.
The app's description explains, ""We don’t care about who the Kardashians are or aren’t sleeping with. We don’t care that Kim dyed her hair blonde. We don’t care about the Kardashians." A little harsh, no?
By removing this Kardashian "Kontent," the #KardBlock app attempts to refocus attention on "real issues." Of course, just because you're Keeping up with the Kardashians, doesn't mean you don't care about the rest of the world -- but it is an interesting commentary on our priorities as a society.
Celebrity Removal Apps
#KardBlock is an Extension for Those Sick of the Kardashians
Trend Themes
1. Celebrity Removal Apps - Apps designed to remove specific celebrities or types of content from online feeds.
2. Anti-celebrity Culture - Growing trend of people wanting to remove celebrity-focused content from their lives.
3. Refocusing Attention - Increasing desire to focus on more important issues and real world problems instead of celebrity news.
Industry Implications
1. App Development - Opportunities for developers to create more customizable and specific content filtering applications.
2. Media - Opportunities to cater to the anti-celebrity culture through providing more targeted news and entertainment content.
3. Advertising - Opportunities for advertisers to better understand audience priorities and values, and to adjust their strategies accordingly.