BEAMS works in collaboration with NEEDLES on a special shorts capsules designed just for the warmer seasons of the year. The duo launches a bespoke short collection that is ready for hiking or just heading out to the city for a versatile flair. The shorts are. made from a nylon material for a breathable feel during the rising temperatures.
Notably, there is very minimal branding on each pair of shorts. There is a small papillon logo that is embroidered on the lower left side of the shorts at the front as a nod to the Japanese fashion imprint. There are six different colors of the silhouette - this includes the muted option of black or the brighter iterations of purple, blue, green, orange, and yellow.
Bespoke Vibrant Shorts Collection
NEEDLES and BEAMS Join Forces on a Special Bright Shorts Capsule
Trend Themes
1. Minimal Branding - Opportunity for companies to create unbranded products that rely on quality and design rather than branding.
2. Breathable Materials - Opportunity for companies to innovate by exploring and utilizing breathable and sustainable materials in their products.
3. Bright Color Palettes - Opportunity for companies to create products with bold and vibrant colors to cater to a growing demand from consumers.
Industry Implications
1. Fashion and Apparel - Companies in the fashion and apparel industry can explore the trend of minimal branding and use of sustainable materials to appeal to a wider audience.
2. Sports and Outdoors - Fitness and outdoors companies can innovate with breathable materials to create comfortable gear for their customers.
3. Home Decor - Home decor companies can incorporate bright color palettes into their products to offer consumers a trendy and vibrant option for their living spaces.