In acknowledgement of the opening weekend of Star Wars episode VII, Carrefour created a unique way for consumers and fans of the franchise to 'Shop with the Force.'
Rather than simply installing a touchscreen display at one of the biggest shopping malls in Romania, the Mega Mall Bucharest, Carrefour challenged people to channel their inner Jedi to add items to an on-screen shopping cart using only powerful gestures. These movements were detected with Kinect technology, making kids and adults of all ages feel extremely powerful when picking up household essentials and toys from the sci-fi franchise.
After finishing the gamified experience with the space-age screen, shoppers had the chance to actually purchase the products they selected from a cart that was waiting for them at a cash register.
Sci-Fi Supermarket Displays
Carrefour Challenges Star Wars Fans to 'Shop with the Force'
Trend Themes
1. Gesture-based Shopping - Carrefour's use of Kinect technology to enable shoppers to add items to a virtual shopping cart through powerful gestures presents opportunities for innovative and interactive retail experiences.
2. Gamified Shopping Experience - Carrefour's challenge to shoppers to channel their inner Jedi and shop with the force highlights the potential for gamification to enhance consumer engagement and create unique shopping experiences.
3. Interactive Shopping Screens - Carrefour's installation of a space-age screen that allows shoppers to select and purchase products directly from a display demonstrates the potential for interactive screens to transform traditional retail experiences.
Industry Implications
1. Retail - The use of gesture-based shopping and gamified experiences in Carrefour's supermarket display opens up opportunities for retailers to create more interactive and engaging shopping environments.
2. Technology - The integration of Kinect technology in Carrefour's sci-fi supermarket display showcases the potential for technology to revolutionize the way consumers interact with retail spaces.
3. Entertainment - Carrefour's collaboration with the Star Wars franchise highlights the intersection of entertainment and retail, presenting opportunities for innovative marketing and brand partnerships.