With a mobile app, consumers may now shop Tommy Hilfiger collections directly from the brand's Instagram feed, including looks from the TommyxGigi capsule collection created with supermodel Gigi Hadid.
This European mobile app was developed in partnership with PredictSpring, offering a convenient way for the clothing collection's target audience to shop their favorite looks. Other than being able to take advantage of features like Shop-the-Look on Instagram, users will also be able to make the most of notifications, wish lists, purchase history, a store locator, plus in-store product scanning capabilities. The app is also the first from the brand to integrate the Hilfiger Club loyalty program.
As Nitin Mangtani, the Founder and CEO of PredictSpring describes: "In an era of mobile first, consumers are spending most of their time on mobile devices, and mobile apps provide an instant, direct-to-consumer shopping experience seamlessly blending content and commerce."
Social Feed Shopping Apps
This App Helps Consumers Shop Tommy Hilfiger from the Brand's Instagram
Trend Themes
1. Mobile Shopping Apps - Developing mobile apps for shopping creates a convenient way for consumers to shop directly from social media platforms.
2. Shop-the-look Feature - Implementing a 'Shop-the-Look' feature on social media platforms allows users to directly purchase products they see in images or videos.
3. Integrated Loyalty Programs - Integrating loyalty programs into mobile shopping apps enhances customer engagement and encourages repeat purchases.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage mobile shopping apps to connect with consumers and drive sales through social media platforms.
2. Mobile App Development - The demand for mobile app development is growing as businesses seek to provide a seamless shopping experience for their customers.
3. Marketing and Advertising - Implementing 'Shop-the-Look' features on social media platforms presents new opportunities for marketers to drive sales and increase brand visibility.