Japanese streetwear brand NEPENTHES is launching a new brand under its wing dubbed SHIDEN with a theme that highlights motorcycle culture and edgy visuals. The brand is being led by stylist Masataka Hattori as the director with the help of NEPENTHES CEO Keizo Shimizu as the main design lead.
To launch the new brand, fans are to expect the first look launching for the Fall/Winter 2024 season. As the inaugural capsule, the brand will be bringing attention to Japan's motorcycle multure. It is comprised of silhouettes such as blazers, knitwear, jackets, coord sets, and full-body suits. remixed tops, graphic tees, and much more. Some of the standout includes the full-body denim suit or the colorful nylon set adorned with a waved pattern.
Evolved Streetwear Brand Launches
NEPENTHES Presents the New SHIDEN Brand This Year
Trend Themes
1. Motorcycle-culture-inspired Streetwear - NEPENTHES launches a new brand called SHIDEN that highlights motorcycle culture with edgy visuals and silhouettes such as blazers, knitwear, jackets, and full-body suits.
2. Fall/winter 2024 Capsule Collection - SHIDEN will be debuting its inaugural capsule collection for the Fall/Winter 2024 season, featuring remixed tops, graphic tees, and standout pieces like the full-body denim suit and the colorful nylon set.
3. Collaboration Between Stylist and CEO - Stylist Masataka Hattori is leading the direction of SHIDEN with NEPENTHES CEO Keizo Shimizu as the main design lead, bringing together a unique combination of creative perspectives.
Industry Implications
1. Streetwear Fashion - The launch of SHIDEN by NEPENTHES offers a fresh take on streetwear fashion with its motorcycle-culture-inspired designs and unique collaboration between a stylist and CEO.
2. Apparel - The debut of SHIDEN's Fall/Winter 2024 capsule collection presents exciting opportunities for apparel brands to embrace edgy visuals and incorporate motorcycle-inspired elements into their own designs.
3. Fashion Design - The collaborative leadership of stylist Masataka Hattori and NEPENTHES CEO Keizo Shimizu in SHIDEN paves the way for innovative approaches to fashion design that blend different creative perspectives.