Japanese fashion brand SHEBA introduces its latest collection for the Spring/Summer 2020 season entitled 'PROLETARIAT.' This is named after the working class and takes on a fictional theme to push its own creative boundaries this season.
The dark theme of the capsule imagines a post-pandemic world view for a bold and captivating energy. The brand describes the range, "Due to a devastating blow by [an] unknown virus … the world became a dystopia. Small- and middle-sized enterprise was lost and … global companies seized power. [As] such, uniforms for field workers [are necessary]." The capsule features progressive items such as baggy shorts, woven tank tops, textural anoraks, loosely fitted field jackets, cut-off hoodies, and more.
Fictional Post-Pandemic Fashion
SHEBA's Latest Capsule Imagines a Post-Pandemic World
Trend Themes
1. Post-pandemic Fashion - Fashion brands can explore dystopian or futuristic designs for a post-pandemic world.
2. Fictional Themes - Incorporating fictional themes can add imaginative and captivating elements to fashion design.
3. Progressive Apparel - Progressive items such as baggy shorts, woven tank tops, textural anoraks and cut-off hoodies can be incorporated in fashion design to create unique styles.
Industry Implications
1. Fashion - Fashion brands can explore post-pandemic and fictional themes to push creative boundaries and create unique designs.
2. Apparel Manufacturing - Manufacturing companies can develop new materials and techniques to create progressive apparel items.
3. Entertainment Industry - The entertainment industry can incorporate post-pandemic and fictional themes into media productions for a more captivating and imaginative audience experience.