Each year, countless people look forward to Shark Week on the Discovery Channel and this year, Discovery is promoting the week-long programming through shark sneakers created with Vans. The Discovery x Vans styles include two sneakers for adults, including Sk8 and slip-on designs, plus other options for kids and toddlers.
The Vans x Shark Week Sk8-Hi style features the footwear brand's signature rubber waffle outsoles, reenforced toecaps and padded collars, plus a design that interrupts Vans' classic side stripe with an image of a toothy shark taking a bite.
As well as helping to promote Shark Week, these collaborative Discovery x Vans shark sneakers help to support Oceana's mission to protect the oceans of the world.
Collaborative Shark Sneakers
The Discovery x Vans Footwear Collection Promotes Shark Week
Trend Themes
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Collaborative Sneaker Collections — Opportunity for brands to collaborate with different industries and create limited-edition sneaker collections that promote specific events or causes.
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Promotional Partnerships — Opportunity for brands to form strategic partnerships with media channels or organizations to create promotional products that align with specific programming or events.
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Mission-driven Collaborations — Opportunity for brands to collaborate with non-profit organizations to raise awareness and support important causes through product collaborations.
Industry Implications
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Footwear — Opportunity for footwear brands to collaborate with media channels or organizations to create limited-edition collections that align with specific events or programming.
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Broadcast Media — Opportunity for media channels to form partnerships with brands to create promotional products that connect with the interests and passions of their audience.
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