Consumers have become fairly familiar with micellar technology in various personal care products like cleansers, bar soaps and shampoos, but R+Co is introducing 'Spiritualized' as a dry shampoo mist with a micellar formula.
According to the brand, the innovative haircare product "transcends ordinary dry shampoo," as it leaves the scalp feeling cleaner and free from powdery residue. Additionally, the unique product formula prevents hair from feeling gritty or the scalp from being irritated and only leaves the hair feeling fresh and looking shiny. Some of the key ingredients in the formula are glycerin—a naturally occurring humectant—silica and castor oil.
R+Co's Spiritualized dry shampoo mist also boasts the rich fragrance of bergamot, wild fig, cyclamen, lotus flower, cedarwood and tonka beans.
Micellar Dry Shampoo Mists
R+Co's 'Spiritualized' Cleansing Product Boasts a Micellar Formula
Trend Themes
1. Micellar Technology - Expanding the use of micellar technology in different personal care products like dry shampoos presents an opportunity for disruptive innovation.
2. Powdery Residue-free Products - Developing haircare products, including dry shampoos, that leave no powdery residue behind opens up disruptive innovation possibilities in the beauty industry.
3. Natural Humectant Ingredients - Exploring the use of natural humectant ingredients like glycerin in beauty products such as dry shampoos can lead to disruptive innovations in haircare.
Industry Implications
1. Personal Care Products - Developing dry shampoos with micellar formulas can create disruptive innovation opportunities within the personal care products industry.
2. Haircare Industry - Incorporating powdery residue-free dry shampoos into the haircare industry can spark disruptive innovation in the way people maintain clean and fresh-looking hair.
3. Beauty Industry - Using natural humectant ingredients in beauty products like dry shampoos presents opportunities for disruptive innovations in the beauty industry as a whole.