GiorgiPorgi, a small cafe in Los Angeles' Skid Row neighborhood, offers a house specialty called the Shakerato. Though the beverage is unique to the off-the-beaten-path cafe, it isn't entirely original. Rather, the Shakerato is an homage to an espresso beverage that is common in Italy.
Giorgia Nasuti, the owner of GiorgiPorgi, hails from Italy. Having been one of the first countries to popularize coffee, the Italians have a long history with various caffeinated beverages. Noticing that the Shakerato (which name is original to GiorgiPorgi, even if the beverage is a traditional one) wasn't available in North America, Nasuti decided to add it to her menu.
The Shakerato has the same ingredients as a macchiato: espresso and milk. However, macchiatos typically used foamed milk, while the Shakerato opts to shake the beverage up like a cocktail instead.
Shaken Iced Macchiatos
GiorgiPorgi Cafe's 'Shakerato' is a House Specialty
Trend Themes
1. Shaken Iced Macchiatos - Opportunity for cafes to innovate by offering unique twists on traditional espresso beverages like the Shakerato.
2. Italian Caffeinated Beverages - Growing interest in Italian coffee culture presents opportunities for companies to introduce traditional Italian beverages to new markets.
3. Alternative Milk Options - Increasing demand for non-dairy milk alternatives creates a space for cafes to offer Shakerato variations using plant-based milks.
Industry Implications
1. Cafe and Coffee Industry - Cafes can enhance their menus with innovative beverages like the Shakerato to attract customers seeking new coffee experiences.
2. Beverage Manufacturing - Companies can capitalize on the trend of Italian caffeinated beverages by producing and distributing ready-to-drink versions of the Shakerato.
3. Non-dairy Milk Industry - The popularity of alternative milk options creates an opportunity for producers to develop and market plant-based milks specifically geared towards coffee-based beverages like the Shakerato.