The Shaken Udder Fibre range is a new series of bottled milkshakes that follow on the brand's legacy for high-quality refreshments, but takes things in a nutritional direction.
The product range features the brand's signature thick, rich and creamy milkshake recipe, which is enhanced with fiber to give each serving a functional profile. The milkshakes come in two options including Banana and Mint Choc, which each have 7.6-grams and 8.9-grams of fiber, respectively. Each shake is made with no artificial flavors, colors or sweeteners.
CEO Rob Reames spoke on the Shaken Udder Fibre range saying, "Consumer interest in fibre continues to grow and as the UK’s number one premium and fastest growing milkshake brand, we are bringing something new to the category that still puts quality and taste at the heart of the product with the added bonus of fibre."
Fiber-Rich Bottled Milkshakes
The Shaken Udder Fibre Range Features Two Flavors
Trend Themes
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Functional Indulgence Beverage — A blending of indulgent texture with measurable nutritional benefits signals room for products that reframe treats as health-forward experiences.
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Fiber-enriched Dairy Drinks — Incorporating significant fiber levels into milk-based beverages points to formulations that deliver digestive benefits without compromising creaminess.
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Clean-label Premiumization — Premium positioning combined with no artificial flavors, colors or sweeteners indicates consumer willingness to pay more for transparent, high-quality functional options.
Industry Implications
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Dairy and Beverage Manufacturing — Processing and formulation innovations could redefine shelf-stable and chilled dairy categories by integrating functional fibers while maintaining texture and taste.
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Retail and Convenience Stores — Point-of-sale assortments emphasizing functional indulgence may reshape merchandising strategies around grab-and-go health treats instead of traditional snacks.
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Nutraceutical and Food Ingredients — Developments in fiber sources and delivery systems suggest opportunities for ingredient suppliers to create tailored prebiotic blends optimized for dairy matrices.