Most shake mixes on the market are formulated and branded for their nutritional qualities but Dare sets itself apart by sharing functional benefits and presenting itself as a "physical and mental motivational shake." The shake mix is amplified with superfoods like balancing maca root and bee pollen, which join other ingredients like vitamin-rich roasted peanuts, cognition-boosting cocoa and plenty of different seeds.
The shake is presented as a solution for improving mental performance, energy and metabolism, all the while fighting fatigue and tiredness. Preparing the motivational shake is as simple as combining a portion of the product with cold water, a dairy product or a plant-based milk alternative, and shaking it. The product can also be blended with other ingredients to create what Dare calls a "supershake."
Motivational Shake Mixes
Dare Boosts Mental Functions, Metabolism and Energy
Trend Themes
1. Functional Shake Mixes - There is an opportunity for brands to create shake mixes that offer functional benefits beyond nutrition, targeting mental functions, metabolism, and energy.
2. Superfoods in Shake Mixes - The inclusion of superfoods like maca root and bee pollen in shake mixes can provide added health benefits and attract health-conscious consumers.
3. Convenience of Shake Mixes - Shake mixes that are easy to prepare and can be customized with additional ingredients appeal to consumers seeking a convenient and personalized nutrition solution.
Industry Implications
1. Nutritional Supplements - Nutritional supplement brands can explore the use of functional shake mixes to expand their product offerings and reach a wider consumer base.
2. Health and Wellness - The health and wellness industry can capitalize on the popularity of superfoods in shake mixes to develop new products that cater to the growing demand for functional and nutritious beverages.
3. Food and Beverage - Food and beverage companies can tap into the convenience trend by developing shake mixes that can be easily prepared and customized, providing consumers with a quick and personalized meal or snack option.