The average consumer leads a hectic lifestyle that could cause them to skip one or more meals a week, so the new Vega Protein+ Shake drink is intended to offer nutritional support for busy individuals.
The Vega Protein+ Shake is packed with the veggies and nutrients that the brand is renowned for, but also incorporates 20-grams of protein along with 3 to 4-grams of protein.
The Vega Protein+ Shake is purported to have 25% of your recommended daily intake of 11 various vitamins and minerals in order to support a balanced lifestyle and diet.
The prepackaged Vega Protein+ Shake drink comes in chocolate and vanilla flavor options, and also contains one-gram of Omega 3 ALA to offer further nutritional support for active individuals.
Protein-Enriched Veggie Supplements
The Vega Protein+ Shake Drink Packs Nutrients and Protein
Trend Themes
1. Meal Replacement Drink - There is an opportunity for a meal replacement drink that includes not only protein but also essential nutrients to support a balanced lifestyle for busy individuals.
2. Plant-based Nutrition - The trend towards plant-based nutrition and vegetable supplements can provide new opportunities for innovation and product development.
3. Pre-packaged Nutritious Snacks - The demand for pre-packaged nutritious snacks that are easy to consume on the go presents a disruptive opportunity for the food and beverage industry.
Industry Implications
1. Health and Wellness - The health and wellness industry can capitalize on the trend towards protein-enriched veggie supplements by developing new products that cater to busy individuals.
2. Food and Beverage - The food and beverage industry can create innovative plant-based drinks and snacks that are not only nutritious but also delicious, convenient, and easy to consume on the go.
3. Sports Nutrition - Sports nutrition companies can develop new products that target active individuals who require a nutritious and protein-packed drink to help boost their energy levels and support their active lifestyle.