Ferrari and PUMA work in collaboration, blending together the performance expertise of the Italian manufacturer and the athletic functionality of the German sportswear label -- together, the duo design the SF Cell Alien sneaker model. It is a simple lifestyle shoe that is grounded with a black mesh base foundation.
It is then adorned with overlaying materials in white leather. There are details found at the midfoot -- this showcases a carbon fiber graphic print reworking the signature Formstripe by PUMA and the Ferrari badge in a bright yellow. Both of the contributing labels showcase its accents throughout with bright red at the heels as well. Rounding out the sneakers are a white foam midsole, Cell tech in red for comfort and foot support, and a black outsole.
Overlayed Multi-Material Sneakers
Ferrari and PUMA Join Forces to Design the SF Cell Alien Shoe
Trend Themes
1. Multi-material Sneakers - The trend of designing sneakers using multiple materials presents opportunities for innovative material combinations and design.
2. Collaborative Design - Collaborations between different companies and industries can lead to innovative and unique product designs.
3. Athletic-lifestyle Crossover - The fusion between athletics and everyday lifestyle presents disruptive innovation opportunities for the fashion industry.
Industry Implications
1. Sportswear - The sportswear industry can benefit from exploring new material combinations and design collaborations to create unique and innovative products.
2. Automotive - Automotive companies can explore collaborations with fashion brands to introduce their brand to the fashion industry.
3. Fashion - Fashion brands can create new products that blur the line between athletic and everyday lifestyle, presenting innovative products to the market.