The new Senezhskaya flavored water have been unveiled by the Russia-based mineral water brand as a lineup of refreshments that aim to deliver exceptional hydration with a touch of crisp flavor.
Targeted at Millennial and Generation X consumers between the ages of 20 and 45, the waters come in two flavor options including Raspberry and Lemon & Mint. The waters have been packaged in Ball slim cans to convey a high-end experience to the shopper that maintains a more subtle aesthetic compared to alternative packaging options.
The packaging for the Senezhskaya flavored water was spoke on by Sales Director for Senezhskaya Alexander Ivashkin who explained that, "Besides its convenience and visual appeal, we highly appreciate the sustainability credentials of the modern aluminum can, being almost infinitely recyclable with no loss in quality, preventing landfill and water pollution. The source of Senezhskaya water is a glacial spring and is estimated to be 145 million years old. We highly depend on a healthy environment and put sustainability first. This is why we are converting all our beverage products filled in PET and glass to cans."
Sparkling Millennial-Targeted Waters
The Senezhskaya Flavored Water is Packaged in Ball Slim Cans
Trend Themes
1. Flavored Waters - Opportunity for disruptive innovation lies in developing unique and natural flavors for the growing flavored water market.
2. Millennial-targeted Products - There is potential for disruptive innovation in creating products that specifically cater to the preferences and needs of the Millennial and Generation X consumer base.
3. Sustainable Packaging - The demand for sustainable packaging solutions presents an opportunity for disruptive innovation in the beverage industry.
Industry Implications
1. Beverage - The beverage industry can explore new drink options and packaging formats to attract Millennial and Generation X consumers.
2. Flavoring - Flavoring companies can develop innovative and natural flavor profiles to meet the demand for unique flavored water options.
3. Packaging - The packaging industry can focus on creating sustainable and visually appealing packaging solutions for beverage brands.