APRU recently released a proposed design for its new Hard Rush seltzer, which is being presented to the BATF for regulatory approval. The product packaging prominently features fresh fruit illustrations, organic lines and vibrant colors to express the qualities of the canned beverages. APRU's Hard Rush is a 7% ABV seltzer juice that spotlights the refreshing flavors of fruits like pomegranate, black cherry and blueberry, one at a time.
Tony Torgerud, CEO of APRU says, "Element Brands is gaining some traction and it is time to add another product that pushes us forward as a specialty new age beverage manufacturer. We will be looking at the possibility of creating a hemp-infused version of seltzer or cider as well."
Refreshing Seltzer Juices
Hard Rush Seltzer is a 7% ABV Canned Beverage
Trend Themes
1. Hard Rush Seltzer - APRU's Hard Rush seltzer is a unique alcoholic beverage that features refreshing fruit flavors in its design and taste, catering to consumers' desire for new and trendy drinks.
2. Organic Packaging - The packaging design of Hard Rush seltzer highlights the use of organic lines and vibrant colors, representing the trend towards sustainable and eco-friendly products.
3. Hemp-infused Beverages - APRU's plan to create a hemp-infused version of seltzer or cider reflects the growing trend of using hemp-based ingredients in food and beverages for their potential health benefits.
Industry Implications
1. Alcohol Beverages - The unique combination of seltzer, fruit flavors, and alcohol in Hard Rush seltzer creates an opportunity for innovation and growth in the alcohol beverages industry.
2. Packaging - The emphasis on organic design elements in the packaging of Hard Rush seltzer presents opportunities for companies in the packaging industry to develop eco-friendly and sustainable products.
3. Hemp-based Products - APRU's foray into the hemp-infused beverage market reflects the potential for growth in the food and beverage industry for hemp-based products touted as healthy alternatives.