Affordable luxury fashion label and leader in digital innovation Rebecca Minkoff, recently launched a self-checkout system in its SoHo flagship store as of the first of December in 2016.
The self-serve checkout experience has been completely redesigned with QueueHop, a "RFID-enabled apparel security tag that disables anti-theft security after mobile payment." For the project, QueueHop worked exclusively with Rebecca Minkoff's design and technology teams.
Rebecca Minkoff's Store of the Future concept originally launched in 2014, with plans to eventually introduce a self-checkout option. While self-checkout technology is commonly seen at grocery stores and other retail environments, part of the challenge of implementing it across fashion stores has been the potential for theft. QueueHop gives shoppers, particularly Millennials, complete control of their shopping experience, while also prioritizing loss prevention.
Mobile Self-Payment Systems
Rebecca Minkoff's Self-Checkout Solution is Powered by QueueHop
Trend Themes
1. Rfid-enabled Self-checkout - The use of RFID-enabled technology for self-checkout systems presents disruptive innovation opportunities in the retail industry.
2. Store of the Future - The concept of creating innovative and technology-driven retail spaces offers disruptive opportunities for businesses to enhance the customer experience.
3. Millennial Shopping Experience - Tailoring self-payment systems to cater to the preferences and behaviors of millennials presents disruptive opportunities for businesses to attract and retain this demographic.
Industry Implications
1. Retail - The retail industry can explore the implementation of RFID-enabled self-checkout systems to revolutionize the customer shopping experience.
2. Fashion - The fashion industry can adopt the Store of the Future concept with self-checkout options to stay ahead of the digital innovation curve and attract tech-savvy consumers.
3. Loss Prevention - The loss prevention industry can leverage RFID-enabled apparel security tags to enhance security measures and mitigate theft in retail environments.