Selena Gomez's Rare Beauty is a mission-driven beauty brand that's centered on sharing "uncomplicated beauty products" that are airy, breathable and adjustable to one's desired level of coverage. The feel-good makeup products are designed to help people accentuate their best features, embrace what makes them unique and defy unrealistic expectations across the industry—as Rare Beauty is devoted to "[challenging] the beauty myth of physical perfection." Rare Beauty supports everyday self-expression with products like the Blot & Glow Touch-Up Kit, the calligraphy-inspired Perfect Strokes Matte Liquid Liner and Always an Optimist 4-in-1 Mist, plus an expansive foundation and concealer range.
The product packaging is playful and soft-sculpted, setting itself apart from popular components that are rectangular and widely seen across the beauty industry.
With Rare Beauty, 1% of all product sales will go towards the Rare Impact Fund and support mental health services.
Uplifting Celebrity Makeup Brands
Selena Gomez's Rare Beauty Challenges Physical Perfection
Trend Themes
1. Mission-driven Beauty Brands - Disruptive innovation opportunity: Developing beauty brands that prioritize social causes and challenge industry norms.
2. Embracing Uniqueness in Beauty - Disruptive innovation opportunity: Creating beauty products that celebrate individuality and empower self-expression.
3. Playful Packaging in Beauty - Disruptive innovation opportunity: Designing unconventional and visually appealing packaging for beauty products.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introducing inclusive and socially-conscious beauty products and experiences.
2. Mental Health Services - Disruptive innovation opportunity: Developing innovative approaches to provide mental health support and services.
3. Fashion and Design - Disruptive innovation opportunity: Incorporating playful and unique design elements into fashion and lifestyle products.