Dubai is often associated with luxury, which makes Secret Room a perfect fit tor the city of glitz and glamor. Located underground, Secret Room distinguishes itself from other lavish nightclubs by allowing patrons to bring their beloved supercars in with them. Opened at FIVE Palm Jumeirah this service is the first of its kind and costs a staggering AED 10,000.
This service at Secret Room is relegated to super VIP guests with access being granted by unique fingerprint biometric identification. There is only space available for one vehicle at a time, adding to the exclusivity of service, and the club is only open on Tuesdays, Thursdays and Fridays.
The entrance to Secret Room features a graffiti-filled corridor for those arriving on foot and a secret tunnel entrance for those driving their car in.
Drive-In Nightclubs
Secret Room in Dubai Lets Guests Bring their Supercars
Trend Themes
1. Drive-in Nightclubs - The concept of drive-in nightclubs, such as Secret Room in Dubai, provides a disruptive innovation opportunity for the entertainment industry to offer a unique experience by combining nightlife and luxury cars.
2. Supercar-friendly Venues - The trend of supercar-friendly venues, like Secret Room, presents an opportunity for the hospitality industry to cater to affluent car enthusiasts by providing exclusive spaces that accommodate luxury vehicles.
3. Biometric Access Control - The adoption of biometric identification, as seen in Secret Room, offers a disruptive innovation opportunity for security and access control industries to provide highly secure and personalized solutions for exclusive venues and events.
Industry Implications
1. Entertainment - The entertainment industry can leverage the drive-in nightclub trend, exemplified by Secret Room, to create immersive experiences that combine music, luxury cars, and unique settings.
2. Hospitality - The hospitality industry can tap into the trend of supercar-friendly venues, like Secret Room, to attract high-end clientele by offering customized services that cater to their luxury car preferences.
3. Security - The security industry can explore the use of biometric access control systems, as demonstrated by Secret Room, to provide advanced security solutions for exclusive venues, protecting valuable assets and enhancing guest experiences.