"Sechzisch Vierzisch takes the classic ‘Persching’ drink from Germany’s Rheinhessen region and turns it into a hip and lovingly crafted mixed wine beverage." The liquor features illustrated branding that boasts male and female characters. They are reminiscent of today's urban hipster youth and illustrate the generation's appreciation for artisan branding.
Sechzisch Vierzisch is a blend of 60% rosé wine and 40% orange soda. The mixture produces a peach-hued drink that is the inspiration behind its "Persching" name. This drink is served in a beer bottle, making it extra covetable for a younger brew enthusiast.
The brew's history is based on the legend of Henry, a winemaker and his clumsy wife Lotte who accidentally spills his wine, creating the concoction that is now Sechzisch Vierzisch.
Hipster-Faced Brew Branding
The Sechzisch Vierzisch is Fresh Take on a German Drink Classic
Trend Themes
1. Artisanal Alcohol - Sechzisch Vierzisch showcases the potential for mixing different alcohol varieties to create distinctive artisanal drinks.
2. Hipster Branding - The illustrated branding of Sechzisch Vierzisch appeals to the urban hipster youth with an appreciation for unique and creative branding.
3. New Wine Beverages - Sechzisch Vierzisch has taken an old German classic and transformed it into a mixed wine beverage, indicating that there's room for experimentation and innovation in the wine industry.
Industry Implications
1. Alcoholic Beverages - Sechzisch Vierzisch represents an opportunity for alcoholic beverage companies to create new, unique offerings by blending different types of alcohol together.
2. Design and Branding - The creative branding of Sechzisch Vierzisch highlights the importance of engaging and appealing branding for products to attract urban hipster youth.
3. Wine Industry - Sechzisch Vierzisch shows potential for new wine beverages that could cater to younger consumers, offering more unusual mixed options that diverge from traditional wine products.