Bearded Bucks is a recently released scratch ticket available through the Minnesota State lottery system. Inspired by the generously bearded hipsters native to the region, the contemporary take on scratch lottery tickets features a play area entirely contained within the illustrated man's beard.
The campaign conceived to promote Bearded Bucks around the state was wonderfully titled 'Tour De Beards,' which saw visits at a number of craft breweries in the Twin City area. The Bearded Bucks campaign also spawned a series of commercials starring local brewers as "Chancetakers," while local brewery Tin Whiskers even held a lottery-sponsored beard competition.
This unique marketing effort from the Minnesota Lottery speaks to the lengths at which brands will go to create product offerings that speak to contemporary consumers.
Beard-Branded Lottery Tickets
Minnesota Has Revealed a Hipster-Inspired Scratch Ticket
Trend Themes
1. Hipster-inspired Scratch Tickets - Creating scratch tickets that cater to specific consumer subcultures like hipsters can attract new audiences and create a unique selling proposition.
2. Localized Marketing Campaigns - Developing marketing campaigns that tap into local communities and collaborate with key influencers can help build brand loyalty and engagement.
3. Cross-industry Collaborations - Partnering with non-traditional industries, such as breweries, can create innovative and unexpected marketing opportunities for lottery systems.
Industry Implications
1. Lottery Systems - Integrating creative, themed scratch tickets can revitalize the lottery industry and attract a younger demographic.
2. Craft Breweries - Collaborating with craft breweries can offer unique branding opportunities and revenue streams for both the lottery system and breweries.
3. Advertising and Marketing - Creating marketing campaigns that stand out and capture the attention of contemporary consumers can help drive sales and increase brand awareness for various industries.