The scientific skin care brand 'Nerd' enlisted the creative agency 'Pearlfisher' to design new packaging for its products.
Nerd uses science to back up the effectiveness of its cosmetic items as well as to fuel the research that goes into making them. It studies "the unique properties of the human microbiome" and creates skin care products in response to the information it finds. The packaging of this scientific skin care line had to be changed in response to the brand's unique approach and so Pearlfisher created simple black and white containers.
With clean packaging and subtle gold accents, this skin care line is able to let the products speak for themselves rather than using over-the-top designs to declare it superior to others.
Scientific Skin Care Products
Nerd's Skin Care Rebranding Reflects Its Scientific Background
Trend Themes
1. Scientific Skin Care - Opportunity to innovate by using scientific research to design and create effective skin care products.
2. Microbiome Research - Disruptive innovation opportunities lie in studying and understanding the unique properties of the human microbiome for developing skincare products.
3. Minimalist Packaging - Innovative packaging designs that use clean aesthetics and subtle accents to let the products' quality speak for itself.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage scientific research findings to create skin care products backed by evidence.
2. Creative Agency - Rebranding and redesigning packaging for scientifically-driven skin care brands can be a lucrative opportunity for creative agencies.
3. Skincare - Opportunities exist for skincare companies to incorporate microbiome research and develop effective products with minimalist packaging.