Rather than packaging its carbonated beverage by the plastic bottle or can, Schweppes is now introducing a sophisticated series of glassware bottles that reshape the rituals surrounding the drink. Switching to glass also means that the drinks are kept carbonated for longer, and references the shape of the original "skittle" bottle created by Jacob Schweppe himself.
As the new glass bottles take inspiration from champagne, consumers are invited to rediscover how they serve, pour, present and sip the beverages available from Schweppes.
In comparison with the old design, the packaging now introduces an all-new logotype that is no longer paired with images of bubbles. Across various Schweppes flavors, the yellow wrap remains unchanged, yet highlights the different products available like Indian Tonic Water and Lemonade.
Champagne-Inspired Carbonated Drinks
Schweppes' Packaging Resembles an Upscale Bottle of Bubbly
Trend Themes
1. Sophisticated Packaging - Exploring upscale and visually striking packaging designs can create value-add and differentiation opportunities for carbonated beverage brands.
2. Glass Bottles - Adopting glass bottles for packaging and promoting it as superior for maintaining carbonation creates a unique selling proposition for carbonated beverage brands.
3. Reimagining Rituals - Reimagining the serving and presentation of carbonated beverages can create new consumer experiences and increase brand loyalty.
Industry Implications
1. Beverage - Carbonated beverage brands can innovate packaging and reimagine rituals to differentiate themselves in a highly competitive and saturated industry.
2. Packaging - Designers and packaging professionals can explore sophisticated and visually striking packaging designs for carbonated beverages to add value and differentiation.
3. Glassware - Glassware manufacturers can offer customized designs for carbonated beverage brands that prioritize maintaining carbonation and unique presentation experiences.