'Say Yes To No' prides itself on creating "real products" that offer healthier snack alternatives to potato chips. Unlike many chips that are loaded with undesirable additives, flavoring and coloring, these ones boast just natural ingredients.
These chips come in classic chip flavors like BBQ, Sour Cream & Onion and Dutch Gouda, but they clearly differentiate themselves from others on the market. The brand says: "Instead of that ‘moreish’ feeling you get with traditional potato chips, where you end up grazing through huge piles of chips without ever feeling satisfied, when you eat Say Yes To No bread chips you start to feel full."
What's particularly noteworthy about Say Yes To No's branding is a bold packaging design that calls out to consumers, encouraging them to "say no" to false promises, advertising lies, fake colors, Photoshopping and more.
Discerning Chip Branding
'Say Yes To No' Chips Encourage Consumers to Build Good Eating Habits
Trend Themes
1. Healthier Snack Alternatives - Opportunity for brands to develop and promote healthier alternatives to traditional potato chips.
2. Transparent Packaging Design - Potential for brands to create bold packaging designs that call out to consumers and emphasize transparency.
3. Natural Ingredient Focus - Trend of brands highlighting the use of natural ingredients in their products to appeal to health-conscious consumers.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity for snack food companies to develop and market healthier chip alternatives.
2. Packaging Industry - Opportunity for packaging companies to create bold and transparent designs that stand out on store shelves.
3. Food and Beverage Industry - Potential for food and beverage brands to leverage the trend of highlighting natural ingredients to attract health-conscious consumers.