NSYNC's Lance Bass has teamed up with Fruit Smash hard seltzer to introduce fans to the Say Bye to Basic hotline.
Through the hotline, eligible fans in the US will have the chance to win a year's worth of Fruit Smash hard seltzer. Three lucky fans will be awarded a supply of seltzer, which they can purchase on an as-needed basis with an $850 Visa gift card. For one day only, Bass himself will standby to take one-on-one calls with fans. Those looking to chat with the pop icon can call the Say Bye to Basic hotline at 1-833-UNBASIC between 3 to 3:30 PM ET on April 16th, 2021.
Made with real juice and natural flavors, Fruit Smash hard seltzer is perfect for summertime sipping.
Boyband Seltzer Promotions
Fruit Smash and Lance Bass Have Unveiled the Say Bye to Basic Hotline
Trend Themes
1. Celebrity Collaborations - There is opportunity for other brands to collaborate with celebrities on limited-time campaigns and special products.
2. Interactive Promotions - Brands can use interactive promotions like hotlines or contests to engage with consumers and build brand loyalty.
3. Hard Seltzer Market - The growth of the hard seltzer market presents opportunities for new brands to enter the market with unique flavors or marketing strategies.
Industry Implications
1. Alcoholic Beverages - Brands in the alcoholic beverages industry can leverage celebrity collaborations and create interactive promotions to increase brand awareness and consumer engagement.
2. Entertainment - The entertainment industry has the opportunity to use interactive promotions and collaborations with brands to engage with fans and create new revenue streams.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop and execute interactive promotions and celebrity collaborations to engage consumers and build brand loyalty.