This distressing ad campaign was created to bring attention to motor neurone disease. ‘Sarah’s Story’ is a 90 minute film documentary by the MND Association and was shown in 60 theatres across England and Wales in January and February 2009 to promote awareness of the disease.
This clip is part of the story of Sarah Ezekiel who was suddenly afflicted with MND at age 34 and pregnant with her second child. Read her touching story below on the MND Association site.
The video is poignant and heartbreaking as is a portrayal of the real life story of Sarah Ezekiel. Any attention to the motor neurone disease cause that this ad draws is well deserving.
Disturbing Illness Awareness
Sarah's Story for Motor Neurone Disease Campaign
Trend Themes
1. Distressing Illness Awareness - Creating impactful campaigns that raise awareness of distressing illnesses and their effects on individuals.
2. Film Documentaries for Awareness - Using film documentaries as a powerful tool to educate and engage audiences about particular diseases and illnesses.
3. Emotional Storytelling for Disease Awareness - Harnessing the power of emotional storytelling to generate empathy and understanding for individuals affected by diseases like motor neurone disease.
Industry Implications
1. Healthcare - Opportunity for healthcare organizations to implement impactful awareness campaigns and storytelling techniques to educate the public about various diseases.
2. Film and Entertainment - Disruptive innovation opportunity for the film and entertainment industry to collaborate with healthcare organizations in creating documentaries and films that raise awareness about illnesses.
3. Non-profit and Social Causes - Non-profit organizations can leverage emotional storytelling and impactful campaigns to raise awareness, funds, and support for different causes related to illnesses.