Inspired by time spent living in South Africa, Jafflz CEO and founder Meryl Van Der Merwe is now introducing frozen, handheld sandwich pockets that are convenient, all-natural and full of flavor. The circular sandwich pouches are free from preservatives and are offered in both sweet and savory options like Apple Pie and Mac & Cheese. As such, the gourmet toasted pockets can easily be consumed for breakfast, lunch, dinner, snack or dessert, depending on whether one feels like enjoying a breaded pocket filled with eggs, cheese and vegetable pieces or bananas with a nut-free chocolate sunflower spread.
Each "Jaffle" is made with a base of wheat bread and boasts a distinctive swirled pattern due to the way it is pressed and toasted with the use of a jaffle pie iron.
South African Sandwich Pockets
Jafflz Creates All-Natural Food-Filled Sweet & Savory Pouches
Trend Themes
1. Convenient Handheld Food - Jafflz is disrupting the food industry by introducing convenient, frozen, and handheld sandwich pockets.
2. All-natural Food - Jafflz is catering to a growing market of health-conscious consumers with their all-natural sandwich pockets that are free of preservatives.
3. Sweet & Savory Combinations - Jafflz offers a variety of sweet and savory pouches, catering to consumers seeking unique flavor combinations in a handheld form.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of convenient, all-natural foods by incorporating similar products into their offerings.
2. Convenience Stores - Convenience stores can capitalize on the trend of handheld and on-the-go foods by adding Jafflz sandwich pockets to their selection.
3. Health Food Stores - Health food stores can capitalize on the trend of health-conscious consumers by stocking Jafflz sandwich pockets which are made with all-natural ingredients and free of preservatives.