Walmart and the Italian Trade Agency teamed up to launch 'Sam's Choice Italia' in the United States as a private brand line of Italian cuisine that emphasizes quality, authenticity and affordability.
As it stands, the collection includes 40 products, including everything from pasta sauces and enriched spaghetti noodles to decadent truffle risotto. All of these items were created in collaboration with suppliers who are all based in Italy, which ensures that consumers are able to enjoy products that provide an authentic taste of Italy without having to go to a specialty or gourmet store. Walmart notes: "The Sam’s Choice Italia products were put through extensive testing conducted at Walmart’s Culinary and Innovation Center to ensure the flavors in each product stayed true to their Italian roots."
Many consumers are now interested in exploring globally inspired flavors, but are also showing an interest in the authenticity of products and their origin stories.
Affordable Italian Cuisine
Walmart Launched 'Sam's Choice Italia' with Suppliers Based in Italy
Trend Themes
1. Authenticity Is Key - Consumers are showing an increased interest in the authenticity of products and their origin stories, presenting an opportunity for companies to emphasize the unique qualities of their products.
2. Globally Inspired Products - There is a growing demand for globally inspired cuisine, which presents an opportunity for companies to expand their product lines to offer diverse and authentic flavors.
3. Private Label Brands - The launch of 'Sam's Choice Italia' demonstrates the potential for private label brands to offer value to consumers while maintaining quality and authenticity.
Industry Implications
1. Food Retail - Food retailers and grocers can capitalize on the growing demand for globally inspired and authentic products by expanding their offerings of private label and imported brands.
2. Food Manufacturing - Food manufacturers can take advantage of the demand for authentic, globally inspired products by collaborating with suppliers and creating unique and high-quality products.
3. Import/export - As consumers show a growing interest in products with unique origins and stories, there is a potential opportunity for import/export companies to source and distribute high-quality, authentic products from around the world.