The F’real Salted Caramel Milkshake is being launched by the brand in the UK to provide consumers with a way to enjoy the artisan-inspired flavor in a new format. The milkshake boasts the namesake salted caramel flavor that can be further customized by mixing up the shake according to preferences. This will provide convenience store patrons with the option to mix theirs up thicker or thinner.
The F’real Salted Caramel Milkshake is infused with caramel pieces throughout the thick ice cream base and will be launched for sale on May 31, 2021. The launch of the new milkshake will be supported by an expansive social media and marketing campaign along with digital POS and various assets for retailers to help get the word out.
Customizable Artisan-Style Shakes
The F’real Salted Caramel Milkshake is the Brand's Latest Flavor
Trend Themes
1. Food Customization - There is an opportunity for retailers to expand their menu by offering customizable food and beverage items, providing customers with the option to mix and match flavors and adjust the texture of their orders according to their preferences.
2. Artisan-inspired Products - Brands can innovate by creating artisan-inspired products that cater to the growing demand for unique and high-quality food and beverage offerings.
3. Social Media Marketing - Using social media and targeted digital marketing campaigns can improve brand awareness and boost product sales, especially when launching a new product or flavor variant.
Industry Implications
1. Food and Beverage - There is an opportunity to innovate in the food and beverage industry by offering customizable and artisan-inspired products to meet the growing demand for unique and high-quality food options.
2. Convenience Stores - Convenience stores can improve their sales by offering customizable and artisan-inspired food and drink options, attracting customers who are seeking quick and convenient access to high-quality products.
3. Marketing and Advertising - Marketing and advertising firms can focus on developing social media and digital marketing campaigns to help brands launch new products or flavors, and improve their brand awareness.