While e-commerce offers many benefits over traditional brick-and-mortar shopping, Salesfloor is a new platform designed to address one of the budding shopping method's blind spots. With Salesfloor, local retailers can create versions of their website tailored specifically to local stores, and associates working at those stores can chat directly with consumers, giving those consumers a more personal shopping experience compared to the one-size-fits-all e-commerce on the typical brand's site.
Salesfloor recently won the Joe Fresh Fashion Innovation Award, an annual prize given out to "a company that is innovating how we experience, consume, or interact with fashion through technology," according to the awards page. That the company would win such an award is hardly surprising, as it creatively harnesses digital technology to give consumers a more human touch when they're shopping online.
Local Online Retail Platforms
Salesfloor Won the Annual Joe Fresh Fashion Innovation Award
Trend Themes
1. Local Online Retail Platforms - The trend of creating local versions of e-commerce websites is on the rise, enabling retailers to offer more personalized experiences and connect with customers.
2. Chat-based Sales - The trend of incorporating chat functionality into e-commerce platforms is gaining momentum, allowing for more direct and personal interactions between customers and sales associates.
3. Retail Innovation Awards - The trend of recognizing and rewarding companies that are using technology to enhance the consumer experience is growing, encouraging further advancements and competition within the retail industry.
Industry Implications
1. Retail - The retail industry can benefit from creating local online platforms and chat-based sales to attract and retain customers, boost sales, and increase brand loyalty.
2. Technology - The technology industry has an opportunity to develop and provide innovative solutions for retailers to enhance their online presence and improve customer engagement through chat-based sales.
3. Fashion - The fashion industry can leverage local online retail platforms and chat-based sales to keep up with changing consumer preferences, increase sales, and differentiate themselves from competitors.