Listening first and talking second is a very good mantra that these Sala De Pesquisa ads are attempting to instill in their customers. Attention-grabbing, slightly twisted and undeniably entertaining, this campaign will leave your eyes in awe.
Created by advertising agency 141 SohoSquare in Sao Paulo, Brazil, the campaign is a combination of humour and seriousness all captured in one facial expression. Sala De Pesquisa is a market research company with the slogan of "listen to what your consumers think." The campaign clearly exhibits the importance they place on this, replacing the mouth with the forehead for a morphed version of a face.
Stopping you dead in your tracks with its peculiar imagery, these Sala De Pesquisa ads will make you stop and think for a moment.
Morphed Mouth Advertising
The Sala de Pesquisa Campaign Emphasizes the Importance of Listening
Trend Themes
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Emphasizing Listening in Advertising — There is a growing trend of advertising campaigns that use unusual and attention-grabbing imagery to emphasize the importance of listening to consumers.
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Facial Imaging in Advertising — A trend in advertising involves using morphed or altered facial features to create attention-grabbing imagery and create a lasting impact on consumers.
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Humorous Serious Advertising — An emerging trend in advertising is the use of humorous yet serious messaging, where advertisers use stark imagery to create a lasting impact on consumers that also entertains them.
Industry Implications
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Market Research — Companies that specialize in market research, such as Sala de Pesquisa, can use innovative advertising campaigns to differentiate themselves from competitors and emphasize the importance of listening to customers.
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Advertising and Marketing — The advertising and marketing industry offers opportunities for companies to create unique and attention-grabbing campaigns that emphasize the importance of listening and connect with consumers in new and innovative ways.
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Creative Design — The creative design industry can benefit from the trend of using facial imaging and attention-grabbing imagery in advertising campaigns, as designers can develop new and innovative concepts that draw attention and make a lasting impression on consumers.