With its sparkling sake wine products, Social describes that it is on a mission "to create the world's most health-conscious alcohol." The beverages are organic, gluten-free and are noted as one of the lowest calorie alcohol products available on the market, as well as ones that boast just one gram of sugar.
After being diagnosed with thyroid cancer at the age of 26, Leah Caplanis, founder of Social, decided to make some drastic changes for a healthier life. One of these changes included switching over to a fully vegan diet and realized that people who seek out healthier choices should not be forced to limit themselves when they want to enjoy alcohol and partake in social events.
The sparkling sake wine comes in a variety of flavors, including botanical ones like Hibiscus Cucumber, as well as exotic options like Toasted Coconut Almond.
Saké Wine Cans
Social's Low-Calorie and Low-Sugar Alcohol is Organic and Gluten-Free
Trend Themes
1. Health-conscious Alcohol - A trend towards low-calorie, low-sugar and organic alcoholic beverages that cater to health-conscious consumers.
2. Alternative Wine Packaging - A trend towards wine being packaged in cans, offering convenience and portability for consumers.
3. Vegan Alcohol - A trend towards vegan-friendly alcoholic beverages that cater to the growing number of consumers adopting plant-based diets.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore innovative ways to create low-calorie, low-sugar, organic, and vegan-friendly products.
2. Packaging - The packaging industry can innovate with alternative packaging solutions, such as cans, to meet the changing preferences of wine consumers.
3. Plant-based Products - The plant-based products industry can expand into the alcohol sector by creating vegan-friendly options that align with consumer demand for ethical and sustainable choices.